北京科技大学主页平台管理系统 Yangjianhua--Home-- Abdul Waheed and Yang Jianhua. The Comparison Between Traditional vs. Advanced Means of Marketing Communications. In Book “Diverse Methods in Customer Relationship Marketing and Management” IGI Global Publisher, 2018

Faculty

+

Yangjianhua

Recommended Ph.D.Supervisor

Personal Information

Supervisor of Doctorate Candidates

Name (English):Yangjianhua

E-Mail:

School/Department:经济管理学院

Education Level:研究生

Degree:博士

Professional Title:Professor

Alma Mater:南京理工大学

Discipline:
Management Science and Engineering

Other Contact Information:

ZipCode:

PostalAddress:

Email:

Home > Scientific Research > Published Books

Abdul Waheed and Yang Jianhua. The Comparison Between Traditional vs. Advanced Means of Marketing Communications. In Book “Diverse Methods in Customer Relationship Marketing and Management” IGI Global Publisher, 2018

Date:2022-04-08 clicks:

Translated or Not:no

Pre One:Rayhaneh Nazempour, Jianhua Yang and Abdul Waheed. The Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance，January 2020，DOI: 10.4018/978-1-7998-0945-6.ch078，In book: Supply Chain and Logistics Management (pp.1608-1630) Next One:bdul Waheed and Yang Jianhua. The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior. In “Advertising and Branding: Concepts, Methodologies, Tools, and Applications”，IGI Global Publisher，2017