Faculty

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Yangjianhua

Recommended Ph.D.Supervisor

Personal Information

Supervisor of Doctorate Candidates

Name (English):Yangjianhua

E-Mail:

School/Department:经济管理学院

Education Level:研究生

Degree:博士

Professional Title:Professor

Alma Mater:南京理工大学

Discipline:
Management Science and Engineering

Other Contact Information:

ZipCode:

PostalAddress:

Email:


bdul Waheed and Yang Jianhua. The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior. In “Advertising and Branding: Concepts, Methodologies, Tools, and Applications”,IGI Global Publisher,2017

Date:2022-04-08 clicks:

Translated or Not:no

Pre One:Abdul Waheed and Yang Jianhua. The Comparison Between Traditional vs. Advanced Means of Marketing Communications. In Book “Diverse Methods in Customer Relationship Marketing and Management” IGI Global Publisher, 2018