北京科技大学主页平台管理系统杨建华--中文主页-- Abdul Waheed and Yang Jianhua. The Comparison Between Traditional vs. Advanced Means of Marketing Communications. In Book “Diverse Methods in Customer Relationship Marketing and Management” IGI Global Publisher, 2018

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个人信息

杨建华Yangjianhua

教授

博士生导师

学科：管理科学与工程

学历：研究生

学位：博士

所在单位：经济管理学院

电子邮箱：

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Abdul Waheed and Yang Jianhua. The Comparison Between Traditional vs. Advanced Means of Marketing Communications. In Book “Diverse Methods in Customer Relationship Marketing and Management” IGI Global Publisher, 2018

发布时间：2022-04-08 点击次数：

是否译成外文：否

上一条：Rayhaneh Nazempour, Jianhua Yang and Abdul Waheed. The Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance，January 2020，DOI: 10.4018/978-1-7998-0945-6.ch078，In book: Supply Chain and Logistics Management (pp.1608-1630)

下一条：bdul Waheed and Yang Jianhua. The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior. In “Advertising and Branding: Concepts, Methodologies, Tools, and Applications”，IGI Global Publisher，2017