Yao, Qing, Rong Chen and Ping Zhao (2013), “Precise versus Imprecise Promotional Rewards at Small Probabilities: Moderating from Purchase Value and Promotion Budget,” European Journal of Marketing, 47 (5-6), 1006-1021. (SSCI，经管学院A类国际期刊)
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- Yao, Qing and Rong Chen (2014), “Gift Cards and Gifted Cash: the Impact of Fit between Gift Type and Message Construal,” Journal of Retailing, 90 (4), 481-492. (SSCI，经管学院A类国际期刊)
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- Yao, Qing, Rong Chen and Guoliang Cai (2013), “How Internal Marketing can Cultivate Psychological Empowerment and Enhance Employee Performance,” Social Behavior and Personality, 41 (4), 529-537. (SSCI)
