Yaoqing

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Paper Publications

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Yao, Qing and Rong Chen (2014), “Gift Cards and Gifted Cash: the Impact of Fit between Gift Type and Message Construal,” Journal of Retailing, 90 (4), 481-492. (SSCI，经管学院A类国际期刊)

Release time:2022-04-08 Hits:

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Next One:Yao, Qing, Rong Chen and Ping Zhao (2013), “Precise versus Imprecise Promotional Rewards at Small Probabilities: Moderating from Purchase Value and Promotion Budget,” European Journal of Marketing, 47 (5-6), 1006-1021. (SSCI，经管学院A类国际期刊)

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