北京科技大学主页平台管理系统 Yangjianhua--Home-- Abdul Waheed, Jianhua Yang. The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies[J]. International Journal of Enterprise Information Systems (IJEIS) 13(4):76-89,2017

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Yangjianhua

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Supervisor of Doctorate Candidates

Name (English):Yangjianhua

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School/Department:经济管理学院

Education Level:研究生

Degree:博士

Professional Title:Professor

Alma Mater:南京理工大学

Discipline:
Management Science and Engineering

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Home > Scientific Research > Paper Publications

Abdul Waheed, Jianhua Yang. The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies[J]. International Journal of Enterprise Information Systems (IJEIS) 13(4):76-89,2017

Date:2022-04-08 clicks:

Translation or Not:no

Pre One:Abdul Waheed, Jianhua Yang, Jon K. Webbe. Reinforcing Consumers’ Impulsive Buying Tendencies through M-Devices and Emails in Pakistan. Interdisciplinary Journal of Information, Knowledge, and Management, Volume 13,2018: 045-060. Next One:Huijie Gao , Jianhua Yang et.al. The impact of partner similarity on alliance management capability, stability and performance: Empirical evidence of horizontal logistics alliance in China. International Journal of Physical Distribution & Logistics Management, 47( 9)：906-926, 2017